Care Navigation & Consumer Health

15 confirmed failures

Funding Burned

$650.1M

Median Lifespan

10 years

Dominant Failure

Competitive Displacement

53% of cases

Period

1997 — 2023

Failure Pattern Distribution

Outspent by bigger competitors8 (53%)

Sold through the wrong channel2 (13%)

Ran out of pivots before finding fit2 (13%)

Couldn't prove the product worked1 (7%)

Multi-stakeholder approval bottleneck1 (7%)

Couldn't get paid by insurance1 (7%)

Curator's Note

auto-generated

This section of the registry contains 15 healthcare Care Navigation & Consumer Health startups that shut down between 1997 and 2023, representing $650.1M in combined funding. The dominant failure pattern is Competitive Displacement (53% of cases). Channel Mismatch accounts for another 13%. These entries were coded using the Gioia three-level qualitative methodology. Inter-rater reliability: 0.82 (strong agreement). This note is auto-generated and will be replaced by editorial analysis.

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Sample verdict

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Based on 15 Care Navigation & Consumer Health failures in the corpus. Not your thesis.

KILLEDKill threshold 71%

Outspent by bigger competitors

A competitor with deeper pockets entered your space and is outspending you.

Precedents

Castlight Health (HC-0080) · 2022
Kyruus (HC-0134) · 2022
Aspire Health (Pre-Anthem) (HC-0359) · 2019

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Cost of Inaction

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Building in care navigation & consumer health? Stress-test your thesis against these 15 failures.