Workflow Disruption

“Clinicians will not change how they work, no matter how good your product is.”

Structural failure pattern in healthcare B2B

11 companies failed due to workflow disruption in the Stressline corpus.

Deaths

Funding Raised by Companies That Failed

$26.6M

Sub-Vertical Breakdown

Clinical Workflow & Documentation6 (55%)

Credentialing & Provider Enrollment2 (18%)

Care Coordination & Transitions1 (9%)

Behavioral Health & Mental Health1 (9%)

Health Data Integration & Interoperability1 (9%)

Founding Year Timeline

2010

2014

2015

2022

11 companies, 32 failure dimensions coded, 2010–2022.

Related failure patterns

Outspent by bigger competitors Product claims exceeded actual capabilities Couldn't get paid by insurance

11 companies hit workflow disruption. Will yours?

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Related methodology

All failure patterns →How the corpus is built →How scoring works →

Data sourced from SBIR/STTR databases, SEC EDGAR filings, ClinicalTrials.gov, CMS data, and founder postmortems. Coded using the Gioia qualitative methodology. Read the methodology.