Primary Care & Employer Health

16 confirmed failures

Funding Burned

$1.3B

Median Lifespan

7 years

Dominant Failure

CAC Payback

38% of cases

Period

2007 — 2024

Failure Pattern Distribution

Customer acquisition costs too high6 (38%)

Outspent by bigger competitors3 (19%)

Sold through the wrong channel2 (13%)

Couldn't prove the product worked2 (13%)

Couldn't get paid by insurance2 (13%)

Ran out of pivots before finding fit1 (6%)

Curator's Note

auto-generated

This section of the registry contains 16 healthcare Primary Care & Employer Health startups that shut down between 2007 and 2024, representing $1.3B in combined funding. The dominant failure pattern is CAC Payback (38% of cases). Competitive Displacement accounts for another 19%. These entries were coded using the Gioia three-level qualitative methodology. Inter-rater reliability: 0.82 (strong agreement). This note is auto-generated and will be replaced by editorial analysis.

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Sample verdict

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Based on 20 Primary Care & Employer Health failures in the corpus. Not your thesis.

KILLEDKill threshold 64%

Customer acquisition costs too high

Your sales cycle is longer than your burn rate can sustain.

Precedents

Babylon Health US Operations (HC-0358) · 2023
Heal (HC-0058) · 2022
Tia Health (HC-0112) · 2024

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Cost of Inaction

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Cost of Inaction — Startup Risk

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Building in primary care & employer health? Stress-test your thesis against these 16 failures.